Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from drinkcusa.com.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using technologies such as cookies, log files, web beacons, tags, pixels, APIs, and similar technologies. These technologies may be used to operate and secure the Site, remember your preferences and shopping cart, understand how the Site is used, measure the effectiveness of our marketing, provide relevant advertising, and support our affiliate and partnership programs.
Some technologies are necessary for the operation and security of our Site. Analytics, advertising, and other non-essential technologies are used in accordance with the privacy choices available to you through our Site.
We also use cookies and similar technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. Where permitted and consistent with the preferences you have provided, this information may be used to send cart reminder messages, including by SMS.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use Device Information to help us screen for potential risk and fraud, operate and improve our Site, understand how customers browse and interact with the Site, measure the effectiveness of our marketing and advertising campaigns, support affiliate and partnership attribution, and provide or measure advertising where permitted by applicable law and your privacy choices.
SHARING YOUR PERSONAL INFORMATION
We share Personal Information with service providers and other third parties that help us operate our Site, fulfill orders, provide customer-facing functionality, communicate with customers, analyze Site performance, measure advertising, manage affiliate and partnership programs, and support our marketing activities.
We use Shopify to power our online store. You can learn more about how Shopify processes personal information through Shopify's privacy documentation.
Depending on the services you use, your location, and your privacy choices, we also use providers supporting functions such as consent management, analytics, advertising, email and SMS communications, affiliate attribution, social commerce, storefront content, and order-related services. These providers may include Avada, Google, Meta (Facebook and Instagram), Klaviyo, Pinterest, TikTok, AWIN, impact.com, Tolstoy, and Route.
These providers may process information on our behalf or for the purposes described in their applicable privacy terms, depending on the nature of the service and applicable law.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
ADVERTISING, ANALYTICS, AND MARKETING
Depending on your privacy choices, we may use information about your interactions with our Site to understand Site performance, measure advertising and marketing effectiveness, communicate with customers, attribute purchases or other activity to marketing and affiliate partners, and provide or measure advertising.
Providers used for these purposes may include Google, Meta (Facebook and Instagram), Klaviyo, Pinterest, TikTok, AWIN, and impact.com.
These providers may process information such as device and browser information, Site interactions, pages or products viewed, advertising or campaign identifiers, and purchase or conversion information, depending on the service and subject to applicable law and your available privacy choices.
You can control available non-essential analytics and marketing technologies through the cookie and privacy controls provided on our Site. Additional privacy and advertising choices may also be available directly through the applicable providers.
YOUR PRIVACY CHOICES
We provide tools that allow you to manage certain uses of your Personal Information. Where available, you may accept or decline non-essential cookies and similar technologies through our cookie consent banner. You may also access applicable privacy choices through the Your Privacy Choices link available on our Site.
Depending on where you live, you may have rights regarding your Personal Information, including rights to access, correct, or delete certain information and rights to opt out of certain processing, such as the sale or sharing of Personal Information or the use of Personal Information for targeted advertising.
Where required by applicable law and supported by our Site and ecommerce platform, we also process recognized browser-based opt-out preference signals, such as Global Privacy Control (GPC), as requests to opt out of applicable sale, sharing, or targeted-advertising activities.
YOUR RIGHTS
Depending on where you live, you may have certain rights regarding your Personal Information. These rights may include the right to request access to Personal Information we hold about you, request correction or deletion of certain Personal Information, obtain a copy of certain Personal Information, and opt out of certain uses or disclosures of Personal Information where applicable.
You may exercise applicable privacy choices through the tools provided on our Site, including our Your Privacy Choices page, or by contacting us using the information below. We may need to verify your identity before completing certain requests, as permitted or required by law.
If you are located in the European Economic Area, United Kingdom, or another jurisdiction providing similar rights, additional rights and legal bases for processing may apply. We may process Personal Information where necessary to perform a contract with you, where we have a legitimate business interest, with your consent where required, or as otherwise permitted by applicable law.
Personal Information may be processed or transferred outside your country of residence, including in the United States and other countries where our service providers operate, subject to applicable legal requirements.
DATA RETENTION
We retain Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements. When Personal Information is no longer reasonably necessary for these purposes, we may delete or de-identify it as appropriate.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Last updated: 09-02-2026
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise an applicable privacy right, please contact us by email at support@drinkcusa.com, by telephone at 970-541-9672, or by mail at:
Wild-N-Wise LLC
1510 E 11th St
Loveland, Colorado
United States