Our Story

Convenience that Doesn’t Sacrifice Quality

How We Got Started

How We Got Started

It Began with a Great Love for Tea.

Cusa’s founder, Jim Lamancusa, discovered his passion for tea while exploring the traditional tea shops of Hong Kong as a study-abroad student. An avid outdoorsman, he was inspired to find a way to enjoy the fresh flavor of loose leaf tea while backpacking. So, he set out to make an instant tea that actually tastes good. The resulting technology worked so well, he tried it with coffee. The result is a beverage that tastes so good, it’s hard to believe it happens to be instant.



Discovering How to Make “Instant” that Tastes Amazing

After months of trial and error with traditional dehydration methods, Jim found a completely new brewing and dehydration process based on botanical extraction. It could deliver a consistent, perfectly brewed cup of premium coffee or tea in seconds while retaining all the flavor and character of the ingredients.

Cusa Tea & Coffee
Convenience That Doesn’t Sacrifice QualityConvenience That Doesn’t Sacrifice Quality

Convenience That Doesn’t Sacrifice Quality

Our Mission

We recreate the taste and experience of freshly brewed premium tea and coffee in just seconds. Our small-batch, craft coffee and tea delivers a precisely brewed, barista-quality beverage that’s free of chemicals, additives, fillers or excess sugar - right when you need it.