It All started with a great love of tea
Our founder, Jim Lamancusa, discovered his passion for tea while exploring the traditional tea shops of Hong Kong as a study-abroad student. Inspired by southeast Asia during that first trip, he ended up living in the region for over two and a half years. While there, he received a complete education in the craft and culture of tea, visiting tea plantations and shops throughout China and India simply because he loved the experience of a premium cup of tea.
While Jim was on a backpacking trip in 2015, he noticed all his friends were drinking instant coffee packets while he was carrying around wet, soggy teabags and wondered why no one had made an instant tea that actually tasted good.
DISCOVERING OUR COLD BREW PROCESS
After returning from the mountains, Jim began to experiment with tea and quickly realized that existing production methods for instant beverages damaged tea's characteristics, resulting in a final product that didn’t reflect the flavor and nuance of high-quality tea. After nine months of trial and error, he found a completely new brewing and dehydration process that could deliver a perfect cup of premium organic tea in seconds.
This new Cold Brew Process retained all the taste and character of the teas Jim hand selected from specialty organic plantations, and Cusa Tea was born. Fast-forward 2 years, and we applied the same process to coffee. It resulted not only in a cup that tastes like it was just freshly brewed, but also one that has less acid and bitterness than you'll find in the average cup of joe.
Today, we are Cusa Tea & Coffee, and we offer seven green and black teas, seven herbal teas and seven premium coffees.
"I HAD A LIGHTBULB MOMENT. WHY HASN'T ANYBODY MADE AN INSTANT TEA THAT ACTUALLY TASTES GOOD?"
At Cusa Tea & Coffee, our mission is to recreate the taste and experience of freshly brewed premium tea and coffee in just seconds. Our convenient, single-serving packets will deliver a precisely brewed cup of delicious tea or coffee that’s free of chemicals, additives, fillers or excess sugar - right when you need it.
Learn more about Cusa Tea
Hear more about us from our founder, Jim, himself! This video's a throwback to Jim's first days selling Cusa Tea, but it's still a great way to learn about the story of our products.