The Colorado Office of Economic Development and International Trade aims to showcase the drive of people who live in Colorado to think boldly and chase opportunities that fuel their passions. They have chosen a small group of five Colorado companies to send to the largest outdoor retailer trade show in the world called ISPO, and located in Munich, Germany. Over 100,000 attendees are expected over four days from Feb. 3-6, 2019.
This support will allow Cusa Tea to connect with foreign buyers and increase their presence in the European market, resulting in export sales and job creation and retention in Colorado. Companies chosen embody Colorado’s innovative business culture, which is constantly breeding new technologies and high-performance products. Cusa Tea will be part of the “Colorado Pavilion” booth with four other CO brands. Companies showcased in the pavilion will enjoy custom booth design thanks to the State of Colorado.
UPDATE: The show was a huge success for Cusa Tea. We met distributors and retailers from all over the world. It was also a great opportunity for international awareness of our products.
To see what the Colorado Pavilion and Cusa Tea's booth looked like, check out these photos taken by the booth designer.