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by Robin Shelley0 comments

Cusa Tea Expands into Cusa Tea and Coffee with Launch of World’s First Cold-Brew Instant Coffee

Made with the same cold-brew, evaporative dehydration technology as their tea products, Cusa Coffee is bringing cold-brew into the instant category. Seven instant packets come in every box, and each one makes an 8-ounce cup of perfectly steeped coffee in under 3 seconds.
by Robin Shelley0 comments

Cusa Tea Announces Key Hire, New Herbal Tea Line and Nationwide Launch with Vitamin Shoppe

Cusa Tea, the world's first premium and organic instant tea, announced that it has hired a VP of Sales, added an herbal tea line and launches nationwide with Vitamin Shoppe this week.
by Robin Shelley0 comments

Cusa Tea Interviewed about the Impact of Tariffs on Tea

SNEWS interviewed Cusa Tea founder Jim Lamancusa, about the impact of recent tariffs on our small American business. "We have deep relationships with organic tea farmers that have been built over many years and tea isn’t native to America even if we did want to grow it here."
by Robin Shelley0 comments

Cusa Tea Debuts Reusable Sample-cup Program at Outdoor Retailer

For the Outdoor Retailer Summer Market this year, Cusa Tea was one of four brands to debut an innovative reusable sample cup program made possible by Vessel Works, a local stainless steel reusable cup service.
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by Robin Shelley0 comments

Cusa Tea Secures Series A Financing Round

Cusa Tea announced it has completed a $2.5 million Series A round of financing. Break Trail Ventures and S Cap led the investment round, with participation from existing and new investors, including Organic X Labs, Smart Capital and Service Provider’s Capital. The investment brings Cusa Tea’s total funding since launching...
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by Robin Shelley0 comments

Cusa Tea attends the world’s largest outdoor retail trade show in Munich, Germany!

Thanks to the Colorado Office of Economic Development and International Trade, Cusa Tea was part of the “Colorado Pavilion” booth at ISPO Munich, the world's largest outdoor trade show, with four other CO brands.
by Robin Shelley0 comments

Interview with NatchBytes: "How Giveaways Are Helping Cusa Tea Grow Awareness & Sales"

Cusa Tea Founder Jim Lamancusa and Marketing Manager Robin Shelley recently sat down with NatchCom for an interview for NatchBytes, a newsletter dedicated to sharing marketing tips with brands in the Natural Grocery space.
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by Robin Shelley0 comments

Cusa Tea Wins BizWest “Innovation Quotient” Award for Natural Products

Cusa Tea, the first premium instant tea, takes home BizWest’s 19th Annual Innovation Quotient Award for Natural Products. Over one hundred companies gathered as finalists at the Embassy Suites by Hilton in Boulder to compete and stand out as the winner in one of ten product-and-service categories.
by Jim Lamancusa0 comments

Aspen Daily News Reviews Cusa Tea

"Tea is nothing new; it’s been brewing for close to 4,000 years. So I found it hard to believe that Cusa Tea had reinvented the wheel using modern-day methods. They use what they call a Cold Steep Technology, something similar to cold-brewing coffee. This process uses room-temperature water and pressure...
by Robin Shelley0 comments

Colorado Yoga + Life Magazine Profiles Cusa Tea

"Cusa Tea is transforming the way tea lovers sip their favorite beverage. Created as an instant organic tea option for anyone on-the-go, Cusa Tea dissolves in three seconds in both hot and cold water — and without all the added sugars and preservatives of most tea giants on the market today. This...
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by Robin Shelley0 comments

Announcing Our Newest Flavor: Chai

After listening to our customers' suggestions for new flavors they'd like to see, we set out on an R&D journey to develop a great-tasting Chai. We started with 60 flavor combinations and settled on six simple ingredients. Chai Cusa Tea contains the same blend of organic tea and pure ingredients that our other...
by Robin Shelley0 comments

Cusa Tea Founder Comes in Second at BevNET Live Summer 2018

Cusa Tea founder, Jim Lamancusa, made it to the final round of BevNET Live Summer 2018's 15th edition New Beverage Showdown, where he placed second overall. According to Schneider, "This was one of the most competitive New Beverage Showdowns that we have had to date and I'm excited about the possibility...
by Jim Lamancusa0 comments

Boulder Daily Camera Interviews Cusa Tea Founder Jim Lamancusa

Jim Lamancusa has discovered a way to innovate something people have been doing for thousands and thousands of years: drinking tea. The University of Colorado graduate has developed a process for brewing and packaging a first-of-its-kind product he calls “premium instant tea.”
by Robin Shelley0 comments

Cusa Tea Profile in CompanyWeek

"Cusa Teas aren't just handy, they're award-winning. At the 2018 Global Tea Championship, the brand took home silver medals for its Organic English Breakfast and Mango Green Tea in the "Instant" category. But since all the teas at the competition are given a graded score, Lamancusa says, "I'm beating out loose-leaf...
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by Jim Lamancusa0 comments

Cusa Tea Marks First Anniversary

NEWS RELEASE Boulder-based developer of organic instant tea technology has grown to 750 retailers in just 12 months and has expansion plans set for 500 new retailers in Q2 2018. BOULDER, Colo. – June 4, 2018 — After launching Cusa Tea in May of 2017, the company has rapidly expanded...
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by Robin Shelley0 comments

Cusa Tea Continues Rapid Expansion

Boulder-based developer of organic instant tea technology has grown to 350 retailers in just 6 months and has expansion plans set for 750 new retailers in Q1 2018. Boulder, CO (January 2018)— After launching Cusa Tea in May of 2017, the brand has rapidly expanded to over 350 retail locations...